LinkedIn is a 25,000+ employee social media site offering networking, job search, training, and other information for job seekers and hiring managers.
The LinkedIn training team was transitioning from focusing on delivery to focusing on course design. The team needed some additional skills to be successful in this new direction.
Christa Peters, Sr. Manager Training, Trust and Safety, says she had partnered with ATD previously and thought its materials and training were exceptional. She goes on to explain, “I had previously sent team members through ATD’s Instructional Design Certificate program, and it provided a sound foundation for those team members. I thought sending the whole team through this training would give them all a solid foundation and common language, and provide some team building.”
The Instructional Design Certificate program helped LinkedIn launch internal best practices to elevate the team. The team members prepared weekly presentations on skills learned in the course, which culminated in a “best practices” document for designing content. This further developed into scorecards to measure module output against these best practices, and ultimately led to peer feedback on content design. The team also developed stretch goals for team members to learn new tools and build skills.
Peters says, “ATD’s Instructional Design team training helped show the team that a transition was happening and there were measurable expectations associated with the new direction. It also helped demystify instructional design work and show them how to be successful.”
As a result of its team training efforts, LinkedIn redesigned two of its three new hire programs, adding in innovative modules and more data points to show success. Peters explains, “The team is getting more comfortable getting feedback on their materials. We have earned more credibility within the organization regarding the quality of work we can do and how we can show success (or failure) in our training programs.”
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