Borrow from Marketing to Boost Learning Impact with Bianca Baumann and Mike Taylor

To elevate your training, it’s time to take a page from the marketing playbook. In this episode, we’re joined by Bianca Baumann and Mike Taylor—co-authors of Think Like a Marketer, Train Like an L&D Pro: Strategies to Ignite Learning—to explore how applying marketing strategies within learning programs can supercharge engagement, drive measurable impact, and secure stakeholder buy-in. 

Bianca, VP of Learning Solutions & Innovation at Ardent Learning, and Mike, a learning consultant at Nationwide, share actionable insights on: 

• Building a program content strategy that captures learner attention 

• Leveling up with technology and measurement tools

• Tapping into the emotional drivers that make learning stick 

Marketing strategies go beyond boosting program visibility. Learn to create learning experiences that resonate and reframe your L&D mindset through a marketer’s lens