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ATD Accidental Trainer

Designing for Impact Using Culture, Data, and Relationships with Tonya Tucker Collins

Season 8, Episode 9

Published Wed Jun 03 2026

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Designing for Impact Using Culture, Data, and Relationships with Tonya Tucker Collins

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Tonya Tucker Collins, Head of Talent and Growth at Intersect, joins the podcast live from ATD26 in Los Angeles. Tonya shares what it truly means to think and design like a strategist, tackling one very important question: What separates a training program that checks a box from one that drives real business impact?

The conversation explores why great learning design alone isn't enough to gain buy-in and how L&D professionals can increase strategic impact by reading the signals from the organization's culture, program data, and your stakeholder relationships. You'll also learn practical tips for using prototypes and pilots to improve learning solutions, identifying the right champions to help your strategy, and determining whether an existing program should be maintained, enhanced, or completely redesigned.

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