ATD Blog
ASTD 2011 State of the Industry Report
Tue Dec 20 2011
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The State of the Industry Report is ASTD's annual review of trends in
The State of the Industry Report is ASTD's annual review of trends in
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workplace learning and performance. Sponsored
workplace learning and performance. Sponsored
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by Allied Research Corporation and SkillSoft , this years report includes
by Allied Research Corporation and SkillSoft, this years report includes
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data from ASTD BEST Awards Winners, ASTD Forum Members and other organizations
data from ASTD BEST Awards Winners, ASTD Forum Members and other organizations
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from 2002 to date. The 2011 State of the
from 2002 to date. The 2011 State of the
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Industry Report is available on ASTDs Bookstore
Industry Report is available on ASTDs Bookstore
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and is free for ASTD members.
and is free for ASTD members.
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The 2011 State of the Industry Report findings from more than 400 responding
The 2011 State of the Industry Report findings from more than 400 responding
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organizations across all major industries show that overall, organizations
organizations across all major industries show that overall, organizations
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continue to be committed to the delivery of knowledge and the development of
continue to be committed to the delivery of knowledge and the development of
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employees at every level. Organizations are just as committed as ever to
employees at every level. Organizations are just as committed as ever to
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learning and development (L&D). ASTD
learning and development (L&D). ASTD
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estimates that U.S. organizations spent $1228 per learner on employee learning
estimates that U.S. organizations spent $1228 per learner on employee learning
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and development in 2010. Nearly two-thirds of that was spent on the internal
and development in 2010. Nearly two-thirds of that was spent on the internal
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learning function, such as staff salaries and internal development costs. The
learning function, such as staff salaries and internal development costs. The
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remainder was allocated to external services such as workshops, vendors and
remainder was allocated to external services such as workshops, vendors and
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external events.
external events.
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The direct expenditure for learning as a percentage of
The direct expenditure for learning as a percentage of
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payroll has fluctuated between 2 and 2.3 percent since 2001. This year,
payroll has fluctuated between 2 and 2.3 percent since 2001. This year,
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however, the consolidated percentage increased from 2.2 to 2.7 percent, the
however, the consolidated percentage increased from 2.2 to 2.7 percent, the
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highest direct expenditure as a percentage of payroll recorded by ASTD for the
highest direct expenditure as a percentage of payroll recorded by ASTD for the
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SOIR. While the learning hours used by organizations remained stable in 2010,
SOIR. While the learning hours used by organizations remained stable in 2010,
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the associated cost per learning hour used increased by 14.2 percent, from $63
the associated cost per learning hour used increased by 14.2 percent, from $63
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in 2009 to nearly $72 in 2010The report also covers 12 content areas. The
in 2009 to nearly $72 in 2010The report also covers 12 content areas. The
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leading content area for the consolidated group is management and supervisory
leading content area for the consolidated group is management and supervisory
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learning. Manager and supervisory content also registered the greatest
learning. Manager and supervisory content also registered the greatest
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percentage increase change, increasing from 10.4 percent in 2009 to 12.8
percentage increase change, increasing from 10.4 percent in 2009 to 12.8
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percent of the content delivered in 2010. The research also found that overall,
percent of the content delivered in 2010. The research also found that overall,
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many organizations are investing in technology-based delivery systems and
many organizations are investing in technology-based delivery systems and
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methods, and the growing use of technology to deliver contentespecially through
methods, and the growing use of technology to deliver contentespecially through
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social media tools.
social media tools.
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ASTD encourages readers to use this report as a benchmarking
ASTD encourages readers to use this report as a benchmarking
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tool. Typically this report is used by executives and managers to better
tool. Typically this report is used by executives and managers to better
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understand how learning directly affects employee and organizational
understand how learning directly affects employee and organizational
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performance, and to help learning professionals support and defend the learning
performance, and to help learning professionals support and defend the learning
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functions importance and value to improving the bottom line.
functions importance and value to improving the bottom line.