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Aligning Sales Training ROI


Sat May 08 2010


Aligning the ROI Institute / Phillip's ROI Methodology to Sales Training

Dr. Jack Phillips of the ROI Institute created a 5 level ROI Analysis program that measures and evaluates the cost and impact of training after the training is delivered. We will spend several posts looking at this ROI Analysis Program to help you understand how your training and development action plans affect Human Performance Improvement and Financial Forecasting.


ROI Measurement in Training is the one of the most sought after metrics being demanded by business leadership - to ensure that training meets the business and financial needs of the company.

The Jack Phillips ROI Methodology is a comprehensive measurement and evaluation process that collects six types of measures:

1. Reaction and Planned Action

2. Learning and Confidence

3. Application and Impact


4. Return on Investment

5. Intangible Measures

This balanced approach to measurement includes a technique to isolate the effects of the program, project or solution.

Please note: The ROI Institute will be presenting at the ASTD International Conference and Expo:

Sunday, May 16, 2010 at 8:00 a.m. - 9:15 a.m.


A Two panel discussions dedicated to measurement and evaluation.

Hosted by: Dr. Patti P. Phillips twitter.com/ppphillips

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