ATD, association for talent development

ATD Blog

Animation for Talent Development: The Importance of Capturing, Storing, and Distributing Knowledge

By

Fri May 13 2022

Animation for Talent Development: The Importance of Capturing, Storing, and Distributing Knowledge
Loading...

Brought to you by

Content

Did you know that animation can be used to bridge the gap between knowledge management (KM) and talent development (TD)?

Did you know that animation can be used to bridge the gap between knowledge management (KM) and talent development (TD)?

Content

In fact, it’s an effective way to capture, store, and distribute knowledge among employees. By using animation to couple KM with a TD plan, companies can implement a powerful systematic approach that cultivates a culture of learning. This approach is quickly gaining traction as a cost-efficient and effective way to ready employers for the challenges of the emerging workforce.

In fact, it’s an effective way to capture, store, and distribute knowledge among employees. By using animation to couple KM with a TD plan, companies can implement a powerful systematic approach that cultivates a culture of learning. This approach is quickly gaining traction as a cost-efficient and effective way to ready employers for the challenges of the emerging workforce.

Content

According to Forbes , poor knowledge-sharing practices cost Fortune 500 companies $31.5 billion annually .

According to Forbes, poor knowledge-sharing practices cost Fortune 500 companies $31.5 billion annually.

Content

KM is especially important when it comes to talent development because much of the cost that’s incurred by not implementing an effective KM system is a direct result of lost knowledge, which ties directly to TD.

KM is especially important when it comes to talent development because much of the cost that’s incurred by not implementing an effective KM system is a direct result of lost knowledge, which ties directly to TD.

Content

Employers can leverage the power of animation and implement screen-based learning strategies such as tutorials, explainers, and training videos to ensure valuable company knowledge is kept safe and accessible and is used within a powerful TD program.

Employers can leverage the power of animation and implement screen-based learning strategies such as tutorials, explainers, and training videos to ensure valuable company knowledge is kept safe and accessible and is used within a powerful TD program.

Talent Development

Content

Numerous studies have demonstrated that animation can communicate complex information, promote learning, aid comprehension, and improve workplace performance. As the digital age continues to evolve, more companies are turning to video and animation to serve as a learning function for professional development.

Numerous studies have demonstrated that animation can communicate complex information, promote learning, aid comprehension, and improve workplace performance. As the digital age continues to evolve, more companies are turning to video and animation to serve as a learning function for professional development.

Content

Using animation for KM and TD:

Using animation for KM and TD:

  • Content

    Improves engagement and retention rates with a visual format that’s easily synthesized

    Improves engagement and retention rates with a visual format that’s easily synthesized

  • Content

    Provides a versatile format that can be used to communicate a wide range of information

    Provides a versatile format that can be used to communicate a wide range of information

  • Content

    Allows companies to create customized content tailored to the needs of a specific workforce

    Allows companies to create customized content tailored to the needs of a specific workforce

  • Content

    Reduces the costs associated with traditional training methods, such as in-person seminars and workshops

    Reduces the costs associated with traditional training methods, such as in-person seminars and workshops

  • Content

    Can be used to create a knowledge transfer database that remote employees can access to store, share, and locate information

    Can be used to create a knowledge transfer database that remote employees can access to store, share, and locate information

Increase Learning Potential

Content

The role of the visual component in learning cannot be understated for TD. According to a recent study performed by MIT, 90 percent of information translated to the brain is visual. By simplifying complex concepts with a visually stimulating design, animation can help to engage learners in a way that is not possible with traditional learning methods.

The role of the visual component in learning cannot be understated for TD. According to a recent study performed by MIT, 90 percent of information translated to the brain is visual. By simplifying complex concepts with a visually stimulating design, animation can help to engage learners in a way that is not possible with traditional learning methods.

Share Information

Content

An effective TD system can help capture and share information across an organization, improving communication and collaboration within the work environment. Using animated video, screen-based technologies, and the internet, an incredible wealth of knowledge sharing and productivity is accessible.

An effective TD system can help capture and share information across an organization, improving communication and collaboration within the work environment. Using animated video, screen-based technologies, and the internet, an incredible wealth of knowledge sharing and productivity is accessible.

Tacit Knowledge Transfer

Content

Tacit knowledge is the kind of knowledge that is difficult to pin down and express in a straightforward way. It is the sort of thing that is often understood without being said and often is personal or cultural in nature. Because tacit knowledge can be so hard to explain, companies can have a difficult time transferring this information from one employee to another.

Tacit knowledge is the kind of knowledge that is difficult to pin down and express in a straightforward way. It is the sort of thing that is often understood without being said and often is personal or cultural in nature. Because tacit knowledge can be so hard to explain, companies can have a difficult time transferring this information from one employee to another.

Content

This can be a particular problem when employees leave the company, as they take this valuable knowledge with them. Animation templates act to provide a viable means of transmission by creating a virtual on-screen environment in which employees can interact and share tacit knowledge similar to a visual language that’s seen and readily observed then translated into business goals.

This can be a particular problem when employees leave the company, as they take this valuable knowledge with them. Animation templates act to provide a viable means of transmission by creating a virtual on-screen environment in which employees can interact and share tacit knowledge similar to a visual language that’s seen and readily observed then translated into business goals.

Storytelling

Content

Stories that illustrate the real-life benefits make it easy for employees to understand opportunities and consequences in a way that other forms of knowledge cannot. HR departments can also create relatable characters who guide employees through complex information or support key messaging with engaging visual designs.

Stories that illustrate the real-life benefits make it easy for employees to understand opportunities and consequences in a way that other forms of knowledge cannot. HR departments can also create relatable characters who guide employees through complex information or support key messaging with engaging visual designs.

Get Animated

Content

Animation has become an important e-learning tool that helps employees learn critical skills and is helpful when used in combination with other e-learning resources like simulations and games. In fact, animation can help employees learn faster and retain more information at a cheaper cost than traditional methods such as in-person seminars or workshops.

Animation has become an important e-learning tool that helps employees learn critical skills and is helpful when used in combination with other e-learning resources like simulations and games. In fact, animation can help employees learn faster and retain more information at a cheaper cost than traditional methods such as in-person seminars or workshops.

Content

Organizations that invest in the TD of their employees will see a wide range of benefits, including improved employee retention rates. A recent Forbes research poll shows 93 percent of employees said they would stay longer at a company if that company invested in their career development.

Organizations that invest in the TD of their employees will see a wide range of benefits, including improved employee retention rates. A recent Forbes research poll shows 93 percent of employees said they would stay longer at a company if that company invested in their career development.

Content

If you’re interested in learning more about how animation can benefit your organization’s TD program, visit Vyond today!

If you’re interested in learning more about how animation can benefit your organization’s TD program, visit Vyond today!

You've Reached ATD Member-only Content

Become an ATD member to continue

Already a member?Sign In


Copyright © 2026 ATD

ASTD changed its name to ATD to meet the growing needs of a dynamic, global profession.

Terms of UsePrivacy NoticeCookie Policy