logo image

ATD Blog

Are They Really Ready?


Thu Apr 23 2009


DDI is having a webinar on June, 17 2009

All webinar registrants will receive a complimentary copy of DDI's Sales Talent Management Benchmark Study.


Webinar: Preparing Today's Sales Force for Tomorrow's Sales Strategy

Readiness is the key to sales success. Whether it is a new competitive threat, launching a new solution or changes in a client's situation, your sales organization must be ready to adapt to changes in your business environment. Yet according to DDI's recent Sales Talent Management Benchmark Study, half of sales leaders believe that less than 40 percent of their sales people and sales leaders have the skills to execute tomorrow's sales strategy.

Register for this free event here:


All too often, a sales person's contribution to the bottom line is the primary or only indicator of how prepared he or she is to handle a change in strategy or new responsibilities. Conventional wisdom is that the top salesperson should be the best equipped to step into a front-line manager role. Unfortunately, our study shows that 64 percent of sales leaders are dissatisfied with how their organizations prepare high-potential sales reps for these leadership positions.


During this webinar we'll discuss:

  • Why individual capabilities and motivations are just as critical as performance in determining sales readiness.

  • Ensuring that sales talent management processes result in ready-now sales people and sales leaders.

  • Five ways to prepare your sales organization to execute tomorrow's sales strategy.

You've Reached ATD Member-only Content

Become an ATD member to continue

Already a member?Sign In


Copyright © 2024 ATD

ASTD changed its name to ATD to meet the growing needs of a dynamic, global profession.

Terms of UsePrivacy NoticeCookie Policy