ARG and ARG --What are they? What does it mean? Should you care?

Content

In addition to discussing Gamification, I also wanted to take one of my January blog postings and talk about ARG.

In addition to discussing Gamification, I also wanted to take one of my January blog postings and talk about ARG.

Content

The term ARG is batted around from time to time as a method of conducting training programs but there is a lot of confusion around the term.

The term ARG is batted around from time to time as a method of conducting training programs but there is a lot of confusion around the term.

Content

Let's look at the terms, to help define the terms, I asked Koreen Olbrish who is a self-described--opinionated and snarky entrepreneur, instructional designer, learner and mom who has experience developing ARGs and who blogs at Learning in Tandem for her expert input.

Let's look at the terms, to help define the terms, I asked Koreen Olbrish who is a self-described--opinionated and snarky entrepreneur, instructional designer, learner and mom who has experience developing ARGs and who blogs at Learning in Tandem for her expert input.

Content

She contributed an entire chapter to my upcoming book explaining the two terms and has created ARGs and implement them successfully.

She contributed an entire chapter to my upcoming book explaining the two terms and has created ARGs and implement them successfully.

Content

Here is what Koreen wrote in the chapter:

Here is what Koreen wrote in the chapter:

Content

Alternate reality games (ARGs), also sometimes called pervasive games or transmedia storytelling, are designed to combine real life and digital game play elements. So that you are playing the game in the real world but doing behaviors that are linked to the game. (my addition.)

Alternate reality games (ARGs), also sometimes called pervasive games or transmedia storytelling, are designed to combine real life and digital game play elements. So that you are playing the game in the real world but doing behaviors that are linked to the game. (my addition.)

Content

Typically, Alternate Reality Gamess are "tracked" online but the actual game play consists of real life activities. There are many entertainment-based examples such as the games, I love bees, The Lost Experience,Numb3rs Chain Factor and examples of ARGs for social issues such as Urgent Evoke, World without Oil .

Typically, Alternate Reality Gamess are "tracked" online but the actual game play consists of real life activities. There are many entertainment-based examples such as the games, I love bees, The Lost Experience,Numb3rs Chain Factor and examples of ARGs for social issues such as Urgent Evoke, World without Oil.

Content

Here is a video explaining "I Love Bees"

Here is a video explaining "I Love Bees"

Content

There continues to be a lot of confusion in the term ARG--some people use "alternate reality games" and "augmented reality games" interchangeably. For a point of clarification, alternate reality games refer to game play that integrates real life and online game play through a storyline that seeks to engage learners in an experience that seems real. While augmented reality enhances reality or adds something to it. For example the yellow first down line superimposed on the football field is augmented reality. Often smartphones are used with Augmented Reality Games.

There continues to be a lot of confusion in the term ARG--some people use "alternate reality games" and "augmented reality games" interchangeably. For a point of clarification, alternate reality games refer to game play that integrates real life and online game play through a storyline that seeks to engage learners in an experience that seems real. While augmented reality enhances reality or adds something to it. For example the yellow first down line superimposed on the football field is augmented reality. Often smartphones are used with Augmented Reality Games.

Content

Here is an example of an augmented reality game.

Here is an example of an augmented reality game.

Content

The really confusing part comes in when augmented reality is used as part of an alternate reality game. To keep them straight, think about the meaning of the words; "alternate reality" seeks to create a different reality for game play purposes. "Augmented reality" adds additional information to real life environments and objects.

The really confusing part comes in when augmented reality is used as part of an alternate reality game. To keep them straight, think about the meaning of the words; "alternate reality" seeks to create a different reality for game play purposes. "Augmented reality" adds additional information to real life environments and objects.

Content

Here is a great video from BMW that shows the potential of augmented reality in the realm of training:

Here is a great video from BMW that shows the potential of augmented reality in the realm of training:

Content

Here is one done for the military. Notice all the heavy and bulky equipment...remember, cell phones used to be heavy and bulky as well. The technology is shrinking and will soon be in a training center near you.

Here is one done for the military. Notice all the heavy and bulky equipment...remember, cell phones used to be heavy and bulky as well. The technology is shrinking and will soon be in a training center near you.

Content

So yes, you should begin to care about ARG, they have the potential to be powerful instructional tools that can allow a true performance support system. I think the BMW example clearly shows how to mix training with on the job actions. The military example could be used for teaching such skills as negotiations in a highly sophisticated branching simulation or for teaching people how to insert artificial hips or even how to deal with upset customers.

So yes, you should begin to care about ARG, they have the potential to be powerful instructional tools that can allow a true performance support system. I think the BMW example clearly shows how to mix training with on the job actions. The military example could be used for teaching such skills as negotiations in a highly sophisticated branching simulation or for teaching people how to insert artificial hips or even how to deal with upset customers.

Content

Technology is driving a number of interesting advances in learning environments. The important thing for learning and development professionals to realize is that the basic understanding of how people learn and what it means to motivate learners does not change with technology. Now more than ever we need to know and put into practice evidence-based guidelines for developing instruction.

Technology is driving a number of interesting advances in learning environments. The important thing for learning and development professionals to realize is that the basic understanding of how people learn and what it means to motivate learners does not change with technology. Now more than ever we need to know and put into practice evidence-based guidelines for developing instruction.