This advertisement, for Mager-Pipe Criterion-Referenced Instruction, appeared in the February 1980 issue of Training and Development Journal. Take a good look at the advertisement--there is no phone number, no fax machine, and no URL. How successful would that advertisement be today? Would it catch your attention?

When you read T+D, what ads do you stop and look at? Have you ever purchased anything from a company because you saw their ad in T+D?

For more information about T+D magazine, visit www.astd.org/td.