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ATD Blog

ASTD Releases State of Sales Training Research


Wed Jun 10 2009


To achieve a more detailed picture of how sales training hours are being allocated as well as the methods used to deliver it, the research study examined the relative importance organizations place in addressing sales training in terms of the "mix" of five different categories of sales training: selling skills, product training, industry training, company-specific training and sales management. These five sales training categories all contribute to success, but organizations place more emphasis on some of them than they do with others.

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