Case Study: Leading a Learning Revolution With Video

With a reputation as a market leader dating back to the invention of the first electric room thermostat in 1885, Johnson Controls (JCI) has always embraced an innovative, forward-thinking approach. Its mission is to help create the future in areas as diverse as architecture, energy solutions, and transport systems, with a key promise to make people’s lives better.

Achieving this for customers and learners in more than 150 countries is a huge challenge, but video has provided an answer.

In fact, according to some estimates, video will be responsible for 80 percent of Internet traffic by the end of 2019. Do L&D professionals really have a choice to not use video to deliver learning? But how do we use the power of video to guide the social learning revolution happening right now?

During our session at ATD 2019 International Conference & EXPO, you'll see how JCI embraced video as a learning, communication, and collaboration strategy to break down barriers of time, location, and skills. We will go through the entire process, from identifying a problem to implementing a solution. Here’s a quick preview.

Create a Central Platform

JCI already had a significant number of videos to support their employees’ learning and development. Through gomo video, JCI consolidated all of these resources into a shared library with intuitive grouping and a slick interface. From there, the team creatively repurposes, enhances, and delivers engaging video content quickly. They take advantage of features including screen area tagging and closed captioning. In addition, they can add almost any other type of file to the library, such as audio or PDFs.

Provide a Rock-Solid Infrastructure

Serving 120,000 employees in 2,000 locations requires the world’s best servers, storage, and security. With gomo video, JCI can achieve this at scale using the incredibly rapid and durable cloud-based infrastructure provided by Amazon Web Services.

Johnson Controls’ users have log-in criteria, and the team uses gomo video to set permissions for specific groups across their enterprise. Permissions created by their IT set-up include:

• employee access via password

• a dedicated customer LMS entry

• access via Salesforce for partners

• a restricted container for archived videos.

Importantly, gomo leverages JCI’s single sign-on (SSO) capabilities. This allows their learners to access all of the material specific to them via a single set of log-in credentials. Their video content becomes extremely easy to access anytime, anywhere, without compromising security controls.

Johnson Controls can leverage gomo video to create a public version of the platform, making many of their training videos, promotional films, and advertising materials openly available to the public.

Track Learning and Integrate It With an Existing LMS

Compatibility with their systems has been very important for the team from the outset, and the ability to capture detailed metrics is one of the major reasons behind this. Johnson Controls needed to seamlessly integrate their video-based e-learning platform with their current applications and be able to fully track all video-based e-learning activity.

With gomo video, they can comprehensively analyze video-based e-learning no matter where their videos are consumed. They use this to produce reports on unique views, heat maps, and a host of other measures, and searchable, sortable metrics allow them to see and use learning outcomes highly accurately.

Involve Employees in a Collaborative Platform

As well as ease of collaboration and clear branding capabilities for a dispersed learning team, Johnson Controls has used gomo video to make it simple for employees to contribute learning content. This is one of the key opportunities video-based e-learning provides—creating “pull” learning that employees feel invited to play an active part in.

With gomo video, their employees can easily share, record, and upload content to the platform, swapping comments and stories and receiving feedback from colleagues. With gomo video’s rapid translation capabilities, employees around the world can choose to record and easily upload content through webcams or mobile devices.

Ensure Video-Based Learning Is Available to Everyone and Device-Agnostic

As well as the permission settings we’ve mentioned, video needs to look great for viewers on any device. The days when teams would be required to convene in one space to watch video-based e-learning on a single screen are long gone.

With responsive and adaptive design, gomo meets learners where they are, making it easy to take in video-based e-learning on desktops, laptops, smartphones, and tablets. Johnson Controls has the functionality and peace of mind of being able to test the look of their video-based e-learning on different screen sizes.

Video-Based E-Learning Sends Learner Engagement Figures Soaring

Johnson Controls’ platform has received more than 91,500 views since formally launching in May 2017. Their learning-based videos support people with just-in-time work learning in short segments lasting between three and five minutes.

Learners also save time by being able to find exactly what they need very quickly. This is enhanced by an embedded search engine, chapters, and indexing—even down to the comments on videos. Further, between August 2017 and October 2018, the number of videos produced has almost tripled to more than 2,600 pieces of training content. From an initial run of around 280 hours of video, their workforce can now call upon more than 740 hours of video from this invaluable, user-friendly resource.

Want to learn more? Join us May 22 at ATD 2019 for the session, Leading a Collaborative Learning Revolution With Video at the Helm.