ATD, association for talent development

ATD Blog

CRM (Customer Relationship Management)

By

Sat Aug 15 2009

Loading...

Content

Success with Customer Relationship Management

Success with Customer Relationship Management

Content

Where multiple actions and reactions become a singular concept...

Where multiple actions and reactions become a singular concept...

Content

Sales success is driven by more than just a closed deal, your organization must build long-term relationships with your most valuable customer. Today, maintaining sales relationships is just as important as closing the sale. Having an expert sales force helps keep revenue flowing, but it is critical to maintain customer relationships so your client continues to bring in revenue to your marketing funnel, year after year.

Sales success is driven by more than just a closed deal, your organization must build long-term relationships with your most valuable customer. Today, maintaining sales relationships is just as important as closing the sale. Having an expert sales force helps keep revenue flowing, but it is critical to maintain customer relationships so your client continues to bring in revenue to your marketing funnel, year after year.

Content

Think about it:

Think about it:

Content

Do your sales practices monitor and evaluate customer relationships after the deal is closed? What would your customers say about your execution? Turn your customer relationships into long-term revenue, and be ready to explain how you did it

Do your sales practices monitor and evaluate customer relationships after the deal is closed? What would your customers say about your execution? Turn your customer relationships into long-term revenue, and be ready to explain how you did it

Content

(so you can do it again).

(so you can do it again).

Content

Truly successful sales people are able to do both, close the deal and maintain an excellent rapport with their clients. Ensuring your customers are satisfied is part of the entire sales process.

Truly successful sales people are able to do both, close the deal and maintain an excellent rapport with their clients. Ensuring your customers are satisfied is part of the entire sales process.

Content

Some companies have customer service representatives handle client issues, and other companies expect their sales people to follow up with their clients on a continual basis.

Some companies have customer service representatives handle client issues, and other companies expect their sales people to follow up with their clients on a continual basis.

Content

Whatever your company desires, it is imperative to educate all levels of sales and customer service teams. The one characteristic of a well-established company is having an excellent customer relationship management system.

Whatever your company desires, it is imperative to educate all levels of sales and customer service teams. The one characteristic of a well-established company is having an excellent customer relationship management system.

Content

This system is exclusively designed to focus on building good relationships with customers so they grow and become even more successful.

This system is exclusively designed to focus on building good relationships with customers so they grow and become even more successful.

Content

Customer Relationship Management starts with a firm foundation built on sales competency and can help your sales team stay on the same page.

Customer Relationship Management starts with a firm foundation built on sales competency and can help your sales team stay on the same page.

You've Reached ATD Member-only Content

Become an ATD member to continue

Already a member?Sign In


Copyright © 2026 ATD

ASTD changed its name to ATD to meet the growing needs of a dynamic, global profession.

Terms of UsePrivacy NoticeCookie Policy