The maxim “culture eats strategy for lunch,” originally attributed to Peter Drucker, holds truths for many functions within an organization, but perhaps none more so than the sales function.

To be sure, culture and strategy interact and, hopefully, are mutually reinforcing. In this video, four experts share their views on corporate culture and how it impacts sales strategy and sales training.

• Roxy Torres, Manager, Sales Enablement Community of Practice, ASTD

• Tris Brown, CEO, LSA Global

• Carolyn Lever, Director of Customer Experience, Habit of Improvement

• Gerhard Gschwandtner, CEO, Selling Power

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Knowing what type of sales organization you are can be the first step to improving your bottom line. Do you know what your sales culture is? Take the culture assessment and find out. 

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