ATD, association for talent development

ATD Blog

Culture Eats Strategy for Lunch: Part I

By

Tue Oct 29 2013

Loading...

Content

The maxim “culture eats strategy for lunch,” originally attributed to Peter Drucker, holds truths for many functions within an organization, but perhaps none more so than the sales function.

The maxim “culture eats strategy for lunch,” originally attributed to Peter Drucker, holds truths for many functions within an organization, but perhaps none more so than the sales function.

Content

To be sure, culture and strategy interact and, hopefully, are mutually reinforcing. In this video, four experts share their views on corporate culture and how it impacts sales strategy and sales training.

To be sure, culture and strategy interact and, hopefully, are mutually reinforcing. In this video, four experts share their views on corporate culture and how it impacts sales strategy and sales training.

  • Content

    Roxy Torres, Manager, Sales Enablement Community of Practice, ASTD

    Roxy Torres, Manager, Sales Enablement Community of Practice, ASTD

  • Content

    Tris Brown, CEO, LSA Global

    Tris Brown, CEO, LSA Global

  • Content

    Carolyn Lever, Director of Customer Experience, Habit of Improvement

    Carolyn Lever, Director of Customer Experience, Habit of Improvement

  • Content

    Gerhard Gschwandtner, CEO, Selling Power

    Gerhard Gschwandtner, CEO, Selling Power

Content

If you have trouble view the video below, click here.

If you have trouble view the video below, click here.

Content

Knowing what type of sales organization you are can be the first step to improving your bottom line. Do you know what your sales culture is? Take the culture assessment and find out.

Knowing what type of sales organization you are can be the first step to improving your bottom line. Do you know what your sales culture is? Take the culture assessment and find out. 

Content

Start the Sales Culture Assessment

Start the Sales Culture Assessment

You've Reached ATD Member-only Content

Become an ATD member to continue

Already a member?Sign In


Copyright © 2026 ATD

ASTD changed its name to ATD to meet the growing needs of a dynamic, global profession.

Terms of UsePrivacy NoticeCookie Policy