Selling Power Magazine recently published a full feature article defining Sales 2.0 as

"Sales 2.0 brings together customer- focused methodologies and productivity-enhancing technologies that transform selling from an art to a science. Sales 2.0 relies on a repeatable, collaborative, and customer-enabled process that runs through the sales and marketing organization, resulting in improved productivity, predictable ROI, and superior performance."

Find out how Sales Training Drivers has enabled a critical aspect left out of the sales 2.0 discussion—training and development.

This definition was in the November/December 2008 issue.