ATD, association for talent development

ATD Blog

Design For All

By

Wed Nov 14 2012

Loading...

Content

Universal, or inclusive, design \[1\] is the design of products or services that are accessible by as many people as reasonably possible. It's a mindset and a methodology you need to adopt and embed into your entire design and development process. It means designing each piece of content to be accessible by those with and those without disabilities or other limiting factors:

Universal, or inclusive, design \[1\] is the design of products or services that are accessible by as many people as reasonably possible. It's a mindset and a methodology you need to adopt and embed into your entire design and development process. It means designing each piece of content to be accessible by those with and those without disabilities or other limiting factors:

  • Content

    Age

    Age

  • Content

    Capability

    Capability

  • Content

    Vision

    Vision

  • Content

    Hearing

    Hearing

  • Content

    Mental

    Mental

  • Content

    Physical/Mobility

    Physical/Mobility

Content

While an argument can be made for specialized design for specific disabilities or groups, universal design is more efficient and more effective. The number of people with disabilities or limiting factors are growing, and rarely will we have time to design for all of them. Wouldn't you prefer a single solution that was accessible by all and met the needs of all learners? The Design Council says, "Now the focus is on better mainstream solutions for everyone, supported by new design research techniques to make the development process more user-centred."

While an argument can be made for specialized design for specific disabilities or groups, universal design is more efficient and more effective. The number of people with disabilities or limiting factors are growing, and rarely will we have time to design for all of them. Wouldn't you prefer a single solution that was accessible by all and met the needs of all learners? The Design Council says, "Now the focus is on better mainstream solutions for everyone, supported by new design research techniques to make the development process more user-centred."

How?

Content

Switching to universal design can be easy, but it's certainly not something you can simply do to your training or performance support. It has to be part of the entire process, from the beginning. While some will make the argument that you can never achieve truly universal design, it's certainly worth your best effort, don't you think? Think of the benefits:

Switching to universal design can be easy, but it's certainly not something you can simply do to your training or performance support. It has to be part of the entire process, from the beginning. While some will make the argument that you can never achieve truly universal design, it's certainly worth your best effort, don't you think? Think of the benefits:

  • Content

    Meeting the needs of the widest possible audience with a single solution

    Meeting the needs of the widest possible audience with a single solution

  • Content

    Increased compatibility with assistive technologies

    Increased compatibility with assistive technologies

  • Content

    Improved usability and accessibility for all users

    Improved usability and accessibility for all users

  • Content

    Greater accessibility in multiple environments

    Greater accessibility in multiple environments

  • Content

    Easier maintenance and content management

    Easier maintenance and content management

Content

Something I use to help design accessible content is the Inclusive Design Toolkit , which includes a framework for modeling product interaction and assessing capability levels. I recommend reviewing the User Capabilities section of their website so you better understand the potential diversity of your audience, and dive deeper into thinking, communication, dexterity, reach and movement.

Something I use to help design accessible content is the Inclusive Design Toolkit, which includes a framework for modeling product interaction and assessing capability levels. I recommend reviewing the User Capabilities section of their website so you better understand the potential diversity of your audience, and dive deeper into thinking, communication, dexterity, reach and movement.

Content

IDEO Method Cards are another tool you can use to start thinking about universal design. A simple collection of cards helps designers empathize with and better understand the people they are designing for. Use these cards as a simple activity with leaders of your organization to raise awareness and show the impact that can be made. IDEO designed these cards to be used by researchers, designers, and engineers to evaluate and select the empathic research methods that best inform specific design initiatives. Whatever role you play in your organization, you can use these to improve your overall design and start to shift to a universal design approach. They've created an iPhone App as well .

IDEO Method Cards are another tool you can use to start thinking about universal design. A simple collection of cards helps designers empathize with and better understand the people they are designing for. Use these cards as a simple activity with leaders of your organization to raise awareness and show the impact that can be made. IDEO designed these cards to be used by researchers, designers, and engineers to evaluate and select the empathic research methods that best inform specific design initiatives. Whatever role you play in your organization, you can use these to improve your overall design and start to shift to a universal design approach. They've created an iPhone App as well.

A Challenge

Content

I understand you won't be able to switch to universal design overnight. I understand barriers are everywhere. I understand you may not think this matters. I understand these things because I've been there, and in some cases, I'm still there. But consider the people. All of them. Consider those using your product or service. Be mindful of an entire audience you've never thought about before. And design not specifically for them, but to include them. Design for all.

I understand you won't be able to switch to universal design overnight. I understand barriers are everywhere. I understand you may not think this matters. I understand these things because I've been there, and in some cases, I'm still there. But consider the people. All of them. Consider those using your product or service. Be mindful of an entire audience you've never thought about before. And design not specifically for them, but to include them. Design for all.

Content

The Design Council has some case studies you can review. I'd love to hear from anyone who has adopted universal/inclusive design principles and successfully implemented them in a project. Let me know in the comments or email me . Your experience is worth sharing!

The Design Council has some case studies you can review. I'd love to hear from anyone who has adopted universal/inclusive design principles and successfully implemented them in a project. Let me know in the comments or email me. Your experience is worth sharing!

Content

Sources and resources:

Sources and resources:

Content

\[1\] The British Standards Institute (2005) defines inclusive design as "The design of mainstream products and/or services that are accessible to, and usable by, as many people as reasonably possible ... without the need for special adaptation or specialised design."

\[1\] The British Standards Institute (2005) defines inclusive design as "The design of mainstream products and/or services that are accessible to, and usable by, as many people as reasonably possible ... without the need for special adaptation or specialised design."

You've Reached ATD Member-only Content

Become an ATD member to continue

Already a member?Sign In


Copyright © 2026 ATD

ASTD changed its name to ATD to meet the growing needs of a dynamic, global profession.

Terms of UsePrivacy NoticeCookie Policy