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ATD Blog

Dont Forget to Gather Qualitative Evidence

By and

Tue Feb 22 2011


Most training professionals realize the importance of reporting numeric data related to training events. But how about testimonials, stories and examples of how the training has helped participants to achieve success on the job?

This type of qualitative evidence is just as important as numeric data in helping stakeholders to see the complete story of value created by training and subsequent reinforcement.


When Jim Kirkpatrick was a training director at a bank in Indianapolis, one of the programs he conducted was a book club. It was open to all bank employees during lunch hour. It took no time away from work and had a modest budget to purchase copies of the books being discussed.

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