Embracing diversity in the workplace and showing respect for human differences in the world are keys to developing strong Sales organizations and having success in building diverse community relationships.

Reinforcement of human rights builds bridges with people that come from different backgrounds, beliefs and genetics.

We now work in a workplace environment that is multi-generational.

Here is the breakdown:

The majority of workers are spread across four generations:

(08.5%) Traditionalists - (BORN 1925 - 1940) AGE 85-65, Retirement / Veterans

(39.9%) Boomers - (BORN 1946-1964) AGE 64-46, Largest group, Mgmt, Leadership

(35.7%) Gen X - (BORN 1965-1981) AGE 45-29, Smaller group, Entering Mgmt

(15.8%) Gen Y - (BORN 1982-2000) AGE 28-below, Entry Level Employment Rising

Sales Trainers should question:

1. How should sales training be delivered to address diverse attitudes at work and with clients?

2. What are the advantages and disadvantages of selling in multi-generational workplaces?

3. How does management and executive leadership embrace selling in a diverse environment?

Sales Training Drivers will take a look at how Sales Training and Field Managers identify and approach work, work/life balance, loyalty, authority, and sales decision making.

We will also look at the behavioral issues required to create rapport, develop trust and establish long-term relationships within the 4 generational groups of buyers.