ATD Blog
Facebook can DESTROY your brand!
Mon May 24 2010
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DO THE RIGHT THING. Tell the Truth.
DO THE RIGHT THING. Tell the Truth.
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WHY is Social media is so IMPORTANT to business today? Take at look at this alarming research . You cannot ignore the power of Word of Mouth and Consumer opinion anymore. It will "make you or break you". LEARN SOCIAL MEDIA if you want to be successful in Sales and Marketing.
WHY is Social media is so IMPORTANT to business today? Take at look at this alarming research. You cannot ignore the power of Word of Mouth and Consumer opinion anymore. It will "make you or break you". LEARN SOCIAL MEDIA if you want to be successful in Sales and Marketing.
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Courtesy of http://inventorspot.com ; Here are the 42 stats for 2010:
Courtesy of http://inventorspot.com; Here are the 42 stats for 2010:
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1. Over 50% of the world's population is under 30-years-old
1. Over 50% of the world's population is under 30-years-old
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2. 96% of them have joined a social network
2. 96% of them have joined a social network
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3. Facebook tops Google for weekly traffic in the U.S.
3. Facebook tops Google for weekly traffic in the U.S.
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4. Social Media has overtaken porn as the #1 activity on the Web
4. Social Media has overtaken porn as the #1 activity on the Web
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5. 1 out of 8 couples married in the U.S. last year met via social media
5. 1 out of 8 couples married in the U.S. last year met via social media
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6. Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)
6. Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)
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7. Facebook added over 200 million users in less than a year
7. Facebook added over 200 million users in less than a year
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8. iPhone applications hit 1 billion in 9 months.
8. iPhone applications hit 1 billion in 9 months.
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9. We don't have a choice on whether we DO social media, the question is how well we DO it."
9. We don't have a choice on whether we DO social media, the question is how well we DO it."
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10. If Facebook were a country it would be the world's 3rd largest ahead of the United States and only behind China and India
10. If Facebook were a country it would be the world's 3rd largest ahead of the United States and only behind China and India
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11. Yet, QQ and Renren dominate China
11. Yet, QQ and Renren dominate China
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12. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
12. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
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13. 80% of companies use social media for recruitment; % of these using LinkedIn 95%
13. 80% of companies use social media for recruitment; % of these using LinkedIn 95%
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14. The fastest growing segment on Facebook is 55-65 year-old females
14. The fastest growing segment on Facebook is 55-65 year-old females
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15. Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the populations of Ireland, Norway, or Panama.
15. Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the populations of Ireland, Norway, or Panama.
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16. 50% of the mobile Internet in the UK is for Facebookpeople update anywhere, anytimeimagine what that means for bad customer?
16. 50% of the mobile Internet in the UK is for Facebookpeople update anywhere, anytimeimagine what that means for bad customer?
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17. Generation Y and Z consider e-mail pass - some universities have stopped distributing accounts
17. Generation Y and Z consider e-mail pass - some universities have stopped distributing accounts
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18. Instead they are distributing: eReaders + iPads + Tablets
18. Instead they are distributing: eReaders + iPads + Tablets
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19. What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook
19. What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook
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20. The #2 largest search in the world is YouTube
20. The #2 largest search in the world is YouTube
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21. While you watch this 100+ hours of video will be uploaded to YouTube
21. While you watch this 100+ hours of video will be uploaded to YouTube
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22. Wikipedia has over 15 million articlesstudies show it's more accurate than Encyclopedia Britannica78% of these articles are non-English
22. Wikipedia has over 15 million articlesstudies show it's more accurate than Encyclopedia Britannica78% of these articles are non-English
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23. There are over 200,000,000 Blogs
23. There are over 200,000,000 Blogs
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24. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
24. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
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25. If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour
25. If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour
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26. 25% of search for the World's Top 20 largest brands are links to user generated content
26. 25% of search for the World's Top 20 largest brands are links to user generated content
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27. 34% of bloggers post opinions about products & brands
27. 34% of bloggers post opinions about products & brands
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28. Do you like what they are saying about your brand? You better.
28. Do you like what they are saying about your brand? You better.
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29. People care more about how their social graph ranks products and services than how Google ranks them
29. People care more about how their social graph ranks products and services than how Google ranks them
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30. 78% of consumers trust peer recommendations
30. 78% of consumers trust peer recommendations
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31. Only 14% trust advertisements
31. Only 14% trust advertisements
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32. Only 18% of traditional TV campaigns generate a positive ROI
32. Only 18% of traditional TV campaigns generate a positive ROI
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33. 90% of people that can TiVo ads do
33. 90% of people that can TiVo ads do
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34. Kindle eBooks Outsold Paper Books on Christmas
34. Kindle eBooks Outsold Paper Books on Christmas
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35. 24 of the 25 largest newspapers are experiencing record declines in circulation
35. 24 of the 25 largest newspapers are experiencing record declines in circulation
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36. 60 millions status updates happen on Facebook daily
36. 60 millions status updates happen on Facebook daily
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37. We no longer search for the news, the news finds us.
37. We no longer search for the news, the news finds us.
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38. We will no longer search for products and services, they will find us via social media
38. We will no longer search for products and services, they will find us via social media
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39. Social Media isn't a fad, it's a fundamental shift in the way we communicate
39. Social Media isn't a fad, it's a fundamental shift in the way we communicate
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40. Successful companies in social media act more like Dale Carnegie and less like Mad Men Listening first, selling second
40. Successful companies in social media act more like Dale Carnegie and less like Mad Men Listening first, selling second
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41. The ROI of social media is that your business will still exist in 5 years
41. The ROI of social media is that your business will still exist in 5 years
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42. Bonus: comScore indicates that Russia has the most engaged social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month - Vkontakte.ru is the #1 social network
42. Bonus: comScore indicates that Russia has the most engaged social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month - Vkontakte.ru is the #1 social network