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Facebook can DESTROY your brand!

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Mon May 24 2010

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DO THE RIGHT THING. Tell the Truth.

WHY is Social media is so IMPORTANT to business today? Take at look at this alarming research. You cannot ignore the power of Word of Mouth and Consumer opinion anymore. It will "make you or break you". LEARN SOCIAL MEDIA if you want to be successful in Sales and Marketing.

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Courtesy of http://inventorspot.com; Here are the 42 stats for 2010:

1. Over 50% of the world's population is under 30-years-old

2. 96% of them have joined a social network

3. Facebook tops Google for weekly traffic in the U.S.

4. Social Media has overtaken porn as the #1 activity on the Web

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5. 1 out of 8 couples married in the U.S. last year met via social media

6. Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)

7. Facebook added over 200 million users in less than a year

8. iPhone applications hit 1 billion in 9 months.

9. We don't have a choice on whether we DO social media, the question is how well we DO it."

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10. If Facebook were a country it would be the world's 3rd largest ahead of the United States and only behind China and India

11. Yet, QQ and Renren dominate China

12. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction

13. 80% of companies use social media for recruitment; % of these using LinkedIn 95%

14. The fastest growing segment on Facebook is 55-65 year-old females

15. Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the populations of Ireland, Norway, or Panama.

16. 50% of the mobile Internet in the UK is for Facebookpeople update anywhere, anytimeimagine what that means for bad customer?

17. Generation Y and Z consider e-mail pass - some universities have stopped distributing accounts

18. Instead they are distributing: eReaders + iPads + Tablets

19. What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook

20. The #2 largest search in the world is YouTube

21. While you watch this 100+ hours of video will be uploaded to YouTube

22. Wikipedia has over 15 million articlesstudies show it's more accurate than Encyclopedia Britannica78% of these articles are non-English

23. There are over 200,000,000 Blogs

24. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth

25. If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour

26. 25% of search for the World's Top 20 largest brands are links to user generated content

27. 34% of bloggers post opinions about products & brands

28. Do you like what they are saying about your brand? You better.

29. People care more about how their social graph ranks products and services than how Google ranks them

30. 78% of consumers trust peer recommendations

31. Only 14% trust advertisements

32. Only 18% of traditional TV campaigns generate a positive ROI

33. 90% of people that can TiVo ads do

34. Kindle eBooks Outsold Paper Books on Christmas

35. 24 of the 25 largest newspapers are experiencing record declines in circulation

36. 60 millions status updates happen on Facebook daily

37. We no longer search for the news, the news finds us.

38. We will no longer search for products and services, they will find us via social media

39. Social Media isn't a fad, it's a fundamental shift in the way we communicate

40. Successful companies in social media act more like Dale Carnegie and less like Mad Men Listening first, selling second

41. The ROI of social media is that your business will still exist in 5 years

42. Bonus: comScore indicates that Russia has the most engaged social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month - Vkontakte.ru is the #1 social network

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