ATD Blog

Facilitation Delivery: Virtual

Tue Jun 07 2016

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With increasing pressure on learning organizations to deliver greater results and with ever-decreasing resources and time, there is an understandable race away from the physical to the virtual classroom. The catch-22 is that virtual training is seen by many as a poor and distant relative to the "real" thing, the physical classroom, especially when it comes to learner engagement and business impact. But the live virtual classroom is giving decision makers a highly effective approach that can cut costs, reach geographically dispersed learners, and speed up program adoption all while increasing learner engagement, training results, and business impact.

When designed and delivered based on best practices, live virtual training can deliver a greater impact on business results. The drip feed of learning over time - combined with the integration of learning with on-the-job application and coaching - translates into a more effective learning experience, higher retention rates, and a more significant and sustainable change in behaviors.

About the Author

Martyn Lewis

Martyn Lewis is the Chair of the Advisory Committee to the Sales Enablement Community of Practice for ASTD. In his position of chair of the committee he led the work that culminated in the Strategic Alignment Model for Sales Training. He has a 35 year career in sales and marketing, including founding Market-Partners a sales consulting company, and 3g Selling a company focused upon the delivery of highly effective live virtual sales training. He has lived and worked in the UK, Canada, and now California. His work has been translated into nine languages and has been implemented across industries in 37 different countries. He is passionate about sales, and helping organizations to invest in sales development initiates that offer swift, sustainable, and significant business results.