ATD Blog
Mon Nov 15 2010
No one likes repeating themselves. This is especially true with sales training. Trainers often discover that they may have no choice but to repeat themselves when it turns out the problems they thought they solved are still there. How can you ensure your training sticks? Join us for our free webinar led by Michelle Teel of Vantage Point Performance entitled "Sustainable Sales Training: Oxymoron or Achievable Goal?" In this webinar, Michelle will cover three main points:
the key distinctions between standalone training and effective change management
the biggest blind spots that impede sales training ROI
the critical few steps that will ensure your change efforts gain and maintain momentum.
Here's a quote from Michelle on the general problem with sales transformation efforts:
"A mistake that happens in sales transformation is focusing only on salesperson skills... the problem is that the salesperson who possesses these skills resides in a much larger sales system. The best practice for sustainability then is to taking into account the sales systems that they reside in."
Study after study has proven what we all already knew - improvements in skills begin to decrease almost immediately after a training event. So instead of gearing up to give the same session again, why not learn a more effective way to do it? Register today!
You've Reached ATD Member-only Content
Become an ATD member to continue
Already a member?Sign In