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Global Survey of Executives and Professionals Shows Social Media Use Key to Job Success


Tue Mar 02 2010


(From PRWEB) -- The latest wave of Toolbox.com/PJA research reveals that social media has become critical to career advancement across IT, Finance, and HR professions. This survey of more than 4,300 global professionals reveals that smart professionals -- both job seekers and those looking to advance in their jobs -- find social media and online collaboration tools invaluable.

"Although global markets have stabilized and some indicators point to improving economic conditions, we are seeing a largely jobless recovery. People need to give themselves every career advantage," commented George Krautzel, co-founder and president of Toolbox.com. "The results of this wave of research confirm that professionals are utilizing social media as an important part of career management. It has become a greater part of workflow to access relevant information, build their reputation, and create professional opportunities."


The survey shows that active participation in social media is seen as key to career advancement, both in building competitive edge as a job candidate and keeping it as a professional. 55% of IT professionals say social media is important in building their personal brand. Among HR and Finance professionals, responses were 52% and 49%, respectively. All three groups surveyed believe social media's biggest impact on career is to increase their level of expertise.

Read the full release.

For more information on social media, learning, and career management, consider attending the session Social Media: Who's Using it for Workplace Learning?at the ASTD 2010 International Conference and Exposition!

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