Instructional Design Portfolios: 3 Common Challenges and How to Solve Them

An instructional design portfolio is more than a collection of projects; it’s your career story that shows how you turn ideas into powerful learning experiences, the undeniable proof of your skills and creativity. Yet, despite their talent, many instructional designers find creating this portfolio challenging.

In this article, we’ll explore the five most encountered challenges in building a portfolio and share practical strategies to help you overcome them.

Challenge 1: “I Don’t Have Enough Real-World Projects”

This is a common concern, especially for those new to instructional design or working in a single corporate role. How can you showcase your skills if you’re starting out?

The good news is that your portfolio doesn’t need to be made up exclusively of client-paid projects. What truly matters is demonstrating your instructional design abilities. One effective approach is to reimagine existing training materials that aren’t working well—a dense PDF, a boring PowerPoint deck, or an uninspiring onboarding process—and redesign them.

Another way to build your portfolio is by solving actual, everyday learning issues that interest you. For example, you might develop a microlearning module on a topic you’re passionate about, such as “Basic First Aid” or “Time Management Techniques.” This demonstrates initiative and showcases your ability to apply instructional design models, such as ADDIE or SAM, to genuine learning needs.

Challenge 2: “My Work Is Confidential or Under an NDA”

You might have incredible projects to showcase, but legal restrictions can prevent you from sharing them openly, especially in corporate environments where NDAs are common.

The key here is to focus on your process rather than the product and create “sanitized” versions of your work that respect confidentiality. One effective way to do this is by developing high-fidelity mock-ups or prototypes of key interactions using dummy data. This lets you demonstrate your design skills and ability to craft engaging experiences without revealing any sensitive information.

Another approach is to tell the story of your role through detailed case studies. Describe the business challenge you tackled, the specific contributions you made—whether that was conducting task analyses, writing scenario-based scripts, or designing assessments—and the measurable results you helped achieve. You can keep things generic by referring to clients as “a Fortune 500 financial services company” or “a multinational pharmaceutical firm,” which protects confidentiality while still showcasing your experience.

If possible, get creative with redaction by including screenshots of course interfaces where sensitive text and logos are blurred or covered. These visuals can help support your case study and give viewers a sense of your work without compromising proprietary details.

Challenge 3: “I’m Overwhelmed by the Technical Side of Building a Website”

The idea of buying a domain, finding hosting, and wrestling with website builders can quickly derail even the best intentions. After all, you’re a designer, not necessarily a web developer.

The good news is that your goal is not to create a complex masterpiece, but to establish a professional-looking online presence that highlights your work. To make this easier, focus first on the content you want to showcase rather than the technology behind it.

Many ready-made platforms designed specifically for portfolios require minimal technical skills from the instructional designer. Popular options like Behance, Dribbble, and Adobe Portfolio allow you to create and display your work quickly and professionally without building a website from scratch.

Additionally, some SCORM authoring tools, such as iSpring Suite, include portfolio builders tailored for instructional designers and e-learning specialists. They offer a built-in portfolio builder that allows you to design your portfolio using ready-made layouts. Once created, you can simply share a link with potential clients or employers.

Conclusion

Putting together an instructional design portfolio can feel like a huge, intimidating task, but it doesn’t have to be. The truth is, your portfolio doesn’t need to be perfect or packed with dozens of examples. It just needs to clearly show what you can do and how you think as a designer. Start with what you have, focus on telling the story behind your work, and use tools that make the process easier. With some creativity, you’ll have a portfolio that faithfully reflects your strengths and helps open the right doors.