ATD Blog
Wed Jun 10 2020
/dÉËskrimÉnÉËtĂ´rÄ/
adjective
making or showing an unfair or prejudicial distinction between different categories of people or things, especially on the grounds of race, age, or sex
When I was writing The BS Dictionary: Uncovering the Origins and True Meanings of Business Speak, I hadnât given much thought to the idea that business language has an inherent bias built into it_._ The original idea for the book came about because I viewed the corporate words and idioms I was researching as nothing more than a funny and intriguing nuance of the modern workplace. But then I started interviewing female business leaders and their observations made me reassess that view. While business speak can be funny and intriguing for everyone, it can also be a big barrier for minorities, women, and non-native English speakers. And, in some ways, itâs meant to be that way.
Let me start with a few stats. A recent article published by the Huffington Post reported, âWomen represent about 5 percent of Fortune 500 CEOs. Minorities represent approximately 4 percent of Fortune 500 CEOs. Therefore, only 9 percent of the biggest companies in the United States have CEOs who are not white men.â Since that report was published, the number of female CEOs at Fortune 500 companies has increased (but itâs still clearly a white manâs world at the top of corporate America). And our language reflects that.
When I interviewed Penelope Trunk, an influential career coach, about business speak, she remarked that the majority of the terms listed in my book originated from white men: EBITDA (popularized by cable executive John Malone), out of pocket (O. Henry), the funnel (William Townsend), and the list goes on and on. There are the occasional exceptionsâGOAT (Muhammad Ali) or throwing shade (Jane Austenâyou go, Jane!)âbut after spending months researching almost 300 commonly used business terms for the book, I would have to agree with that observation.
Trunk believes thatâs a problem: âPeople like to work with people that are like them, and language is a way to figure out whoâs like you.â This dynamic, she explains, encourages white men in power to use business terms largely created and embraced by other white men as an exclusionary tool against people who arenât like themânamely, women and people of color.
And itâs not necessarily a conscious thing, she continues. People donât set out to discriminate with language, but they learn it to be part of the club. In this case, the white men club.
/ËstÄdÉs/
noun
the relative social, professional, or other standing of someone or something
For more on this, I spoke to Emily Zawisza, the director of corporate sales for Four Day Weekend out of Fort Worth, Texas. Four Day Weekend is a comedy troupe that has established itself as a sought-after keynote speaker and entertainment provider within the corporate event circuit.
When she started working at the company about three-and-a-half years ago, one of Zawiszaâs first meetings was at a big oil and gas company that, as she put it, had a âmale-dominated C-suite.â That, by itself, would be incredibly intimidating for a 30-something year old female. Zawisza described the experience of pitching the idea of the comedy troupe to this multibillion-dollar oil and gas company this way: âThere are five executives (all 60-year-old white men) asking me about business terms that, in retrospect, they know I donât know, and Iâm thinking, âWhat are they talking about?â All of it was coming at me so fast.â
About a week later, the oil and gas executives asked Zawisza to come back, but this time she brought one of her white male colleagues, Dave, to the meeting. âDave regurgitated my exact proposal and then they were all handshakes and ready to go,â she recalls. âHe spoke their language and understood their buzzwords. It was like they just needed that reassurance.â
Whether the executives consciously discriminated against Emily as a female is not the point so much as the use of business jargon in this case adds to that barrier already faced by women and minorities. Angela Noble-Grange, a senior lecturer of management communication at the Cornell SC Johnson College of Business, says one of the reasons we use business speak is to build credibility with those in power in the workplace: âYou sound smart if youâre using the words that the people who are above you are using. \[Thereâs\] instant credibility because you can use those words.â
In recent times, weâve seen a lot of ways that our unconscious biases can manifest in a rather ugly manner. Because weâre not always conscious of it, we donât see it as being discriminatory when, in fact, it creates a barrier between people.
Is the solution for people to learn more about business language in greater depth? Sure. Thatâs why Iâm proud The BS Dictionary exists. When Tim Ito and I wrote it, one of our primary goals was to educate and enlighten readers on commonly used business terms so people could walk into their next meeting knowing what they were and how to use them properly.
But I think itâs also that we have to be much more transparent about how we communicate and take a step back to ensure the other people in the room always know what weâre trying to say. And thatâs always a good strategy regardless of the audience.
You've Reached ATD Member-only Content
Become an ATD member to continue
Already a member?Sign In