Teaching listening skills has been proven to improve sales team performance.

Things to consider in regards to listening skills training:

• How does listening help your customer build trust and confidence in your sales team?

• Why do clients and customers look for active listening skills in your sales team? What does listening do for them?

• Is there a difference between hearing and listening? How can listening be used to help understand the true needs of a customer or client?

• If listening is a skill, how can that skill be honed, sharpened, and enabled to help each sales team member achieve more success?