ATD Blog
Tue Sep 24 2024
With modern technology, accurately measuring the impact of virtual training programs is a very real possibility. When used properly, this kind of measurement catalyzes change in industries like healthcare, financial services, consulting, manufacturing, and others that rely heavily on effective training programs. But the ability to measure doesn’t guarantee success. You also need to know what metrics to track, how to avoid bias, and how to get buy-in from stakeholders and instructors.
Let’s examine how best to use data and automation to save instructors and administrators time and improve the learner experience.
While there are several things to consider when implementing the most effective measurement program for virtual training, let’s take a closer look at three top challenges that we recommend tackling first, as well as our tips for clearing these hurdles with ease.
1. Difficulty quantifying engagement.
Look for a virtual training measurement platform that collects and analyzes the data for you, assessing factors like tardiness, the number of minutes instructors speak versus learners, and the number of learners raising their hands and using customized reactions, to name a few. Once you start measuring, set benchmarks based on your historical data, setting ambitious yet realistic goals for improvement.
2. Unintentional bias using qualitative measurement.
Those responsible for measuring the effectiveness of training programs shouldn’t completely ignore qualitative methods of judging engagement, but must also introduce data to reinforce the findings of qualitative measurement to ensure accuracy.
3. Lack of instructor focus on measuring engagement.
Put plainly, the onus should not be solely on instructors here. The introduction of technology and data can be a welcome solution. Teachers can focus on teaching while reliable tech measures the results in the background, helping tell a complete story.
To improve instruction, it’s critical to analyze various metrics like total class time, instructor speaking time, participant speaking time—including the total number of times participants spoke as well as the average speaking time from all participants—and the total number of times participants raised their hands or gave feedback through the platform. Technology solutions can help compile all these metrics into one easy-to-digest dashboard and allow you to view results for an entire session, as well as drill down into individual participant results. Use the insights from your results to inform the changes you make to your training programs, and continue to iterate as more results come in.
Technology can also automate time-consuming tasks like attendance recording, time in, time out, and tardiness, which both increases the accuracy of this data and frees instructors up to focus on quality education, improving the learning experience overall.
If you’re trying to effect change in your training programs by determining what’s working and not working, having quantifiable results and trends can go a long way in showing stakeholders the impact. Remember to utilize automation in your reporting technology, which can help expand reporting efforts and demonstrate effectiveness at a larger scale.
When you’re communicating the value of your reporting to stakeholders, it also helps to have a framework for your metrics that’s backed by research and proven success. The Kirkpatrick Model for evaluating learner engagement lends itself perfectly here. This model distills training evaluation down to four distinct levels:
The reaction of learners, including their thoughts on the training experience
The learners’ increase in knowledge after the training experience
The learners’ behavioral change and performance after applying the skills learned
The results the learners’ performance has on the business or organization
Make sure whatever metrics you’re tracking to measure effectiveness follow a similar model to the Kirkpatrick Model. The key is persistent tracking to evaluate success at several points in time, allowing you to present a complete picture with your results.
Access to accurate data and smart automation is the backbone of a successful training program. A powerful virtual classroom platform that’s purpose-built for learning and development, like Class, ensures that you can always keep your finger on the pulse of how your programs are performing, allowing you to focus on innovating and providing the best possible education for your learners.
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