Recently, Brian Lambert of Sales Training Drivers was interviewed by ESResearch Group.

Summary: Dave Stein of ESResearch Group and Brian Lambert, Director of Sales Training Drivers at ASTD, discuss the science of selling, the evolution of sales training, world-class sales organizations, buyer/seller relationships, sales process, technology, competencies, complex technology deals, measurement, turnover among sales reps and the question of whether sales people are born versus made.