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New Research Reveals That Candidates Seek More Employment-Related Content On Companies' Social Media Sites

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Tue Nov 02 2010

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(From PRWEB) -- Bernard Hodes Group, a leading provider of integrated talent solutions, released the results of a new research study focused on the utilization of social media networks by companies interested in sourcing and recruiting new talent. The study, entitled "The Employment Conversation: How Employers & Talent are Meeting on the Social Web," additionally reveals how the online population utilizes social media for seeking career-related information. Among the most interesting findings is that only one-third (32%) of those surveyed and searching social media sites found an employer presence containing helpful job-related information.

"Our research supports the importance of a social media presence from a recruiting and branding standpoint," said Alan Schwartz, president and CEO, Bernard Hodes Group. "Companies must be committed to nurturing their social web presence and ensure that they are connecting with potential candidates in an honest and authentic manner."

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According to human resources professionals who participated in the Hodes study, the biggest challenges to deploying social strategies for recruiting purposes are managing internal training and resources needed for implementation, convincing co-workers or superiors that it is a worthwhile endeavor, funding, and organizational reluctance to change.

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