In the blog post, “5 Factors that Affect ROI on Sales Training” Norman Behar, managing partner for the Sales Readiness Group, addresses the question, “What can a sales organization do to maximize its ROI from a sales training initiative?”

Behar advises sales leaders to focus on “five factors that create sustainable changes in behaviors.”  The factors include:

•          motivation

•          customization

•          spaced learning

•          reinforcement

•          measurement.

Behar details how “incorporating these five factors into a comprehensive sales training program will result in more sustainable adoptions of new skills and behaviors, and, ultimately, increased sales.”

To learn more, read the complete article on the SRG Sales Blog.