ATD Blog
New SRG Article Details Factors That Create Sustainable Sales Training
Wed Jan 02 2013
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In the blog post, “ 5 Factors that Affect ROI on Sales Training ” Norman Behar, managing partner for the Sales Readiness Group, addresses the question, “What can a sales organization do to maximize its ROI from a sales training initiative?”
In the blog post, “5 Factors that Affect ROI on Sales Training” Norman Behar, managing partner for the Sales Readiness Group, addresses the question, “What can a sales organization do to maximize its ROI from a sales training initiative?”
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Behar advises sales leaders to focus on “five factors that create sustainable changes in behaviors.” The factors include:
Behar advises sales leaders to focus on “five factors that create sustainable changes in behaviors.” The factors include:
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motivation
motivation
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customization
customization
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spaced learning
spaced learning
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reinforcement
reinforcement
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measurement.
measurement.
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Behar details how “incorporating these five factors into a comprehensive sales training program will result in more sustainable adoptions of new skills and behaviors, and, ultimately, increased sales.”
Behar details how “incorporating these five factors into a comprehensive sales training program will result in more sustainable adoptions of new skills and behaviors, and, ultimately, increased sales.”
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To learn more, read the complete article on the SRG Sales Blog.
To learn more, read the complete article on the SRG Sales Blog.