(From corporate.sky.com) -- As businesses continue to feel the pinch from tough economic conditions, the next generation of business leaders says in a new study that sustainability must be a priority for all businesses and sets out its plans for a more sustainable future.

The Sustainable Generation: The Sky Future Leaders Study examines for the first time the attitudes and ambitions towards sustainability of 750 corporate graduate trainees, high-potential middle-managers and MBA students. It uncovers a group who readily describe themselves as the first “sustainable generation” and who have a clear vision for their own careers. Thirty-four percent of respondents see creating social and environmental value as an overall career goal, just 1 percentage point behind earning personal financial rewards.

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