ATD Blog
On the Horizon: Hispanic Influence
Thu Apr 03 2014
Content
While the term “Hispanic” is used widely, for Americans with a lineage to Spanish-speaking countries, only a minority (24 percent) self-identify this way; 51 percent refer to themselves by their family’s country of origin, (such as Mexico, Cuba, the Dominican Republic, or one of the more than dozen Spanish-speaking countries), according to the Pew Research Hispanic Trends project. A highly diverse demographic representing different cultures, the Spanish language is a common denominator. Speaking Spanish is considered important for future generations, as well as a cultural priority.
While the term “Hispanic” is used widely, for Americans with a lineage to Spanish-speaking countries, only a minority (24 percent) self-identify this way; 51 percent refer to themselves by their family’s country of origin, (such as Mexico, Cuba, the Dominican Republic, or one of the more than dozen Spanish-speaking countries), according to the Pew Research Hispanic Trends project. A highly diverse demographic representing different cultures, the Spanish language is a common denominator. Speaking Spanish is considered important for future generations, as well as a cultural priority.
Content
Some have argued that the U.S. Census categories, which classify the American population into racial and ethnic groups are no longer relevant and that we have become a hybrid nation. Few Hispanics find that the current categories fit their cultural identities. Indeed, in a multi-racial world, what do these terms mean?
Some have argued that the U.S. Census categories, which classify the American population into racial and ethnic groups are no longer relevant and that we have become a hybrid nation. Few Hispanics find that the current categories fit their cultural identities. Indeed, in a multi-racial world, what do these terms mean?
Content
While we do not necessarily have the best terminology with which to define demographic differences, we do need to track and measure our progress for important policy issues, such as anti-discrimination legislation, access to quality education and voter rights. For the purpose of this blog, we will use the term “Hispanic” knowing it is imprecise, but it is the arguably the best we have today.
While we do not necessarily have the best terminology with which to define demographic differences, we do need to track and measure our progress for important policy issues, such as anti-discrimination legislation, access to quality education and voter rights. For the purpose of this blog, we will use the term “Hispanic” knowing it is imprecise, but it is the arguably the best we have today.
Content
Fueling U.S. population growth
Fueling U.S. population growth
Content
As the nation’s largest minority, the Hispanic population is projected to double by 2050, reaching 100 million from 44 million today. Accounting for more than 25 percent of youth in this country, Hispanic births are expected to exceed other demographic groups.
As the nation’s largest minority, the Hispanic population is projected to double by 2050, reaching 100 million from 44 million today. Accounting for more than 25 percent of youth in this country, Hispanic births are expected to exceed other demographic groups.
Content
There is little doubt that this will have significant impact in political dynamics, culture trends, and how organizations seek to attract, retain, and develop key talent going forward.
There is little doubt that this will have significant impact in political dynamics, culture trends, and how organizations seek to attract, retain, and develop key talent going forward.
Content
Strong work ethic and familial ties
Strong work ethic and familial ties
Content
The Pew Research Hispanic Trends project looked at “Generation Next” in this demographic group and reported on a number of defining characteristics, which included:
The Pew Research Hispanic Trends project looked at “Generation Next” in this demographic group and reported on a number of defining characteristics, which included:
Content
optimism about the future
optimism about the future
Content
strong work ethic
strong work ethic
Content
brand loyalty
brand loyalty
Content
high value placed on the efficacy of hard work
high value placed on the efficacy of hard work
Content
religion plays an important role, particularly among Hispanic immigrants (69 percent) vs. U.S.-born (49 percent)
religion plays an important role, particularly among Hispanic immigrants (69 percent) vs. U.S.-born (49 percent)
Content
Spanish is an important to cultural identity, and most (87 percent) feel it is important to learn English to be successful in the U.S.
Spanish is an important to cultural identity, and most (87 percent) feel it is important to learn English to be successful in the U.S.
Content
strong family ties
strong family ties
Content
high aspirations for career success.
high aspirations for career success.
Content
Power of the purse
Power of the purse
Content
Hispanics overall have made significant gains in this country and now account for $1.3 trillion in spending power; this economic clout will likely become even more significant as a result of population growth. A recent Forbes.com article characterized young Hispanics as the “holy grail” of millennial retail today, because they are “debt-free, big smart phone users, and big spenders.”
Hispanics overall have made significant gains in this country and now account for $1.3 trillion in spending power; this economic clout will likely become even more significant as a result of population growth. A recent Forbes.com article characterized young Hispanics as the “holy grail” of millennial retail today, because they are “debt-free, big smart phone users, and big spenders.”
Content
Active entrepreneurs, many Hispanics are involved in startups in technology, media, arts and design. And a new crowdfunding venture, Crowdismo, is serving this marketplace.
Active entrepreneurs, many Hispanics are involved in startups in technology, media, arts and design. And a new crowdfunding venture, Crowdismo, is serving this marketplace.
Content
At the same time, however, there remain large gaps in important markers of well-being, including health, education, and lags in income (learn more at http://awesome.good.is/transparency/web/1105/opportunitygap/flat.html ).
At the same time, however, there remain large gaps in important markers of well-being, including health, education, and lags in income (learn more at http://awesome.good.is/transparency/web/1105/opportunitygap/flat.html).
Content
Engagement with social media
Engagement with social media
Content
Not surprisingly, with such a high concentration of young people, Hispanics are highly engaged with social media, as illustrated by this infographic at http://www.sociallensresearch.com/blog/how-to-reach-the-mobile-and-social-hispanic-consumer-infographic .
Not surprisingly, with such a high concentration of young people, Hispanics are highly engaged with social media, as illustrated by this infographic at http://www.sociallensresearch.com/blog/how-to-reach-the-mobile-and-social-hispanic-consumer-infographic.
Content
As organizations increasingly think through their social media policies to enhance their internal and external branding, young Hispanics can serve as a source of wisdom and insights about where and how to best engage online.
As organizations increasingly think through their social media policies to enhance their internal and external branding, young Hispanics can serve as a source of wisdom and insights about where and how to best engage online.
Content
Hispanics in the workplace and marketplace
Hispanics in the workplace and marketplace
Content
Organizations need to roll out the “welcome mat” to attract and retain this growing demographic group. According to recent research conducted and reported by Tamara J. Erickson of Tammy Erickson Associates, doing so will require more flexible work arrangements to take into account treasured family ties and corresponding responsibilities.
Organizations need to roll out the “welcome mat” to attract and retain this growing demographic group. According to recent research conducted and reported by Tamara J. Erickson of Tammy Erickson Associates, doing so will require more flexible work arrangements to take into account treasured family ties and corresponding responsibilities.
Content
Another finding: Hispanics strongly value large companies that enjoy positive reputations and well-respected brands, and training and development is important to build engagement with this population at work emerged as another important characteristic. These findings have implications for how Hispanics are recruited for positions today and in the future.
Another finding: Hispanics strongly value large companies that enjoy positive reputations and well-respected brands, and training and development is important to build engagement with this population at work emerged as another important characteristic. These findings have implications for how Hispanics are recruited for positions today and in the future.
Content
As Hispanics grow to be a significant portion of our workforce, successful companies will find ways to integrate them into their organizations, and as a resource to mine insights about how to best interact in culturally relevant ways with this diverse group of influential consumers.
As Hispanics grow to be a significant portion of our workforce, successful companies will find ways to integrate them into their organizations, and as a resource to mine insights about how to best interact in culturally relevant ways with this diverse group of influential consumers.
Content
¿Cómo puede su organización bienvenida los empleados Hispanos ?
¿Cómo puede su organización bienvenida los empleados Hispanos ?
Content
How does your organization make Hispanics feel welcomed?
How does your organization make Hispanics feel welcomed?
Content
To read more D&I blog posts, go to http://www.astd.org/Communities-of-Practice/Human-Capital/Best-Practices-in-Diversity-and-Inclusion .
To read more D&I blog posts, go to http://www.astd.org/Communities-of-Practice/Human-Capital/Best-Practices-in-Diversity-and-Inclusion.