Duke University (and U.S. Olympic) Men's Basketball coach Mike Kryryzewski (Coach K.) believes "When the going gets tough, your stars want to play. The best thing you can do as a leader is let them play."

How does this relate to Sales Training?

Well it says a lot about the how Sales People are trained to master the "Knowledge, Skills and Attitudes" needed to perform sales activities effectively.

Sales Training Drivers prides itself on following the models set within the framework of the World Class Sales Competency Model. Competence is a masterful concept that deserves attention. Practice heeds unconscious competence and has relevance in building the sales team. Practice teaches timing, time management, and how to intuitively sustain the probability of consistent monthly business revenue.

There is no argument for the condition of "Practicing your Craft". You certainly must crawl before you begin to walk. So, why not "Play" when you are "Performing"?

What do you mean by "playing"?

Set your mind on having fun with your sales activities while focusing on getting your selling skills to the competent level. Pushing Sales Performers and stretching their knowledge, skills and attitudes under pressure, may just be the thing that builds the sales profile necessary for mastering the art of selling consistently and adapting to the daily changes that affect you in a selling environment.