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Sales Training ROI

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Mon Aug 10 2009

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How do you calculate ROI on Sales Training?

When calculating Sales Training ROI, how do you take the following into consideration?

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  • Is your sales training linked to business impact within your internal value chain? How?

  • How does your measurement leverage connections to the value chain in order to determine impact?

  • Do quantitative and qualitative approaches reinforce each other and contribute to a better picture of sales training impact?

  • Do you follow recommended processes in order to plan and implement effective sales training measurement?

Any thoughts or ideas / advice would be great!

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