(From WebWire) -- Business execution software solutions provider SuccessFactors recently released a white paper that explains how social media tools will play a major part in the future workplace and why companies need to keep up to speed with social technologies and tools.

According to the paper titled "The Future is Crowded," there are currently major shifts taking place that will affect the future. Changing demographics in age, race and gender across the world will have a huge impact. In the near future, social technologies will be the driving force in both recruitment and corporate innovation.

The rise of Social Recruitment means that recruitment will begin on social networking sites. Over the next decade, the majority of white collar professionals will be recruited through highly trafficked social networks, supplemented by video interviews, and reference checks on social networks.

As more and more socially connected and collaborative learning and training tools become embedded into organisations, internal social networks will become powerful mechanisms for managing skill sets, enhancing knowledge sharing and driving innovation amongst employees and potential candidates.

With the continuing trends in globalisation and demographics, businesses should know which critical skills are needed in the future, and craft a strategy for how to find, retain and build those skills. They should plan how they will harness social media as part of their recruitment strategy, and also understand what social learning tools to use to develop and engage with employees.

"The Future is Crowded," written by Dr. Karie Willyerd, Chief Learning Officer at SuccessFactors and co-author of the best-selling book, The 2020 Workplace, has been released in conjunction with a free webinar organised by SuccessFactors set to explore the benefits of Social Learning in the workplace.

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