ATD Blog
Technology and the Education Industry
Thu Jan 01 1987
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Ever since the SnakeOil post a lot of us have been watching and waiting for the inevitable changequake to occur in the education business.
Ever since the SnakeOil post a lot of us have been watching and waiting for the inevitable changequake to occur in the education business.
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Content is king
Content is king
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The medium is NOT the message
The medium is NOT the message
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Analagous to the way technology - digitasl technology - has changed whole industries seemingly overnight
Analagous to the way technology - digitasl technology - has changed whole industries seemingly overnight
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The changquake in the recording industry - the music is what they want not the package you force them into buying
The changquake in the recording industry - the music is what they want not the package you force them into buying
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music on demand
music on demand
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music consumers vs music producers
music consumers vs music producers
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The changequake in the photography industry
The changequake in the photography industry
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Edwin Land was right
Edwin Land was right
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People want the picture and they want it now
People want the picture and they want it now
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90% of film development labs have gone out of business
90% of film development labs have gone out of business
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Kodak, an iconic company, almost went out of business (and still might) as they swing entirely away from the old analog model pf picture taking to the new digital photography
Kodak, an iconic company, almost went out of business (and still might) as they swing entirely away from the old analog model pf picture taking to the new digital photography
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This is extending into the film industry in ways not yet known until broadband big pipes become more widespread
This is extending into the film industry in ways not yet known until broadband big pipes become more widespread
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the telephone industry is in the crosshairs at the VOIP crossroad.
the telephone industry is in the crosshairs at the VOIP crossroad.
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same about to happen in the television industry
same about to happen in the television industry
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technology again is changing everything
technology again is changing everything
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television on demand
television on demand
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without commercials
without commercials
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television consumers versus television producers
television consumers versus television producers
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control of time - time shifting - anytime
control of time - time shifting - anytime
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control of space - location shifting - anyplace
control of space - location shifting - anyplace
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content control - on demand
content control - on demand
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when will technology channge the education industry to give us on demand learning anytime and anywhere? The pieces are in place. When will the information consumers tell the information producers what they really want? The technology will become part of the background. As musicians and producers are learning in the recording industry and television writers and producers and directors are learning in the broadcasting industry, it's not the station that counts, it's the show. It's not the CD label or artist that counts, it's the tune.
when will technology channge the education industry to give us on demand learning anytime and anywhere? The pieces are in place. When will the information consumers tell the information producers what they really want? The technology will become part of the background. As musicians and producers are learning in the recording industry and television writers and producers and directors are learning in the broadcasting industry, it's not the station that counts, it's the show. It's not the CD label or artist that counts, it's the tune.
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So it's not the educational technology that will count, it's the content. And some of the gates will be - Interactivity and Engagement; Relevance; Timeliness; Ease of Absorption - Adopt and Adapt; Collaboration and Community of Practice; eMentoring and eTutoring (to carry the content from the formal end of the contuinuum to the informal side (where 80% 0f the learning occurs). What will help me learn to do my job when I need it the most? How can I access the knowledge right now? Who can give me the know-how when I will be on the job and need it by tomorrow?
So it's not the educational technology that will count, it's the content. And some of the gates will be - Interactivity and Engagement; Relevance; Timeliness; Ease of Absorption - Adopt and Adapt; Collaboration and Community of Practice; eMentoring and eTutoring (to carry the content from the formal end of the contuinuum to the informal side (where 80% 0f the learning occurs). What will help me learn to do my job when I need it the most? How can I access the knowledge right now? Who can give me the know-how when I will be on the job and need it by tomorrow?