(From UNC Kenan-Flagler) -- We are living through an exciting era in technology development—the emergence of interactive, social media and virtual technologies whose business applications are not yet fully realized. While marketing professionals have been quick to embrace the potential of these technologies for product placement, branding and sales, HR and talent management professionals have approached them with a little more caution as they explore how interactive, social media and virtual world technologies can be effectively applied to attract talent to their organizations.

This white paper:

• Identifies some of the major players in social media and describes their main features;

• Examines the pros and cons of using social media, simulations and virtual world technologies to expand talent pools and to identify good job candidates;

• Explores how leading organizations are using these technologies in their HR practices, and;

• Provides HR and talent management professionals with information they can use to help them incorporate social media and virtual technologies into their organizations’ hiring practices.

Read more.