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Using Facebook Groups for Deeper Engagement

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Mon Jul 09 2012

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(From Beth Kanter's Blog - The Networked Nonprofit) -- When The Networked Nonprofit first was published I grabbed a copy for myself, my staff, and my major funders, and further recommended it to the leaders of the Jewish organizations with whom I work. As I read the book, I instantly knew that this was meaty stuff that we’d all need to chew on. Facebook had recently revamped its Groups, and it seemed like the perfect place to take the conversation for a spin.

 

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Thus began “Darim’s Networked Nonprofit Book Club”.

 

My staff and I invited many people in our networks and our professional communities who we felt were “ripe” for the conversation. Those people added folks from their own networks, and the group quickly swelled to more than 50. We began the Book Club by carefully crafting a couple questions per chapter, and focusing on about one chapter per week. We quoted the book, took inspiration from the questions listed at the end of each chapter, and attempted to lead a traditional book club on Facebook.

 

It was working pretty well as planned. Then members started posting their own questions, and some people just found the book and joined when we were already discussing chapter 5. Actually none of this mattered. In fact, it was great. What began as ‘hub and spokes’ naturally evolved into a network discussion: the Book Club became a rich self-serve space where like-minded people came to learn with and from each other, explore ideas, share knowledge and experience, and challenge one another. We dropped the formal book club structure (Week 2: Question 3 ….”) and started to steward the conversation around Network Nonprofit themes.

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We found the Book Club really thrived around 3 areas...

Read more.

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