ATD, association for talent development

ATD Blog

Want to Sell a Training Proposal Fast? Don’t Build the Whole Thing First

By

Fri Jul 18 2025

Business coach presenting flowchart on board to trainees. Business colleagues in casual working together in contemporary office space. Training concept
Loading...

Brought to you by

If you’re an L&D professional trying to get internal buy-in for a new training initiative, you’ve likely felt the pressure to create a full-blown, highly detailed proposal before bringing it to leadership.

But what if the fastest way to a “yes” isn’t about completeness, but about confidence?

Here’s a powerful, time-saving idea: Pilot your idea before proposing the full program.

Instead of writing a 20-page proposal and waiting weeks for feedback (or silence), run a small version of the training with a test group. Think of it as building a prototype instead of a polished product.

Why Pilots Work

Executives aren’t just evaluating your proposal—they’re evaluating you. A pilot says:

  • “I’ve already tested this idea.”

  • “I’m not asking for a leap of faith.”

  • “Here’s real-world data and feedback.”

Even better, it gives you the chance to:

  • Gather quotes and results that strengthen your case.

  • Adjust based on early feedback (before you go wide).

  • Demonstrate initiative, ownership, and results-orientation.

Real-World Example: A Pilot That Opened the Door

In 2020, the U.S. Air Force recognized a growing need to strengthen data governance across its departments. Instead of pitching a massive training overhaul, they started with a three-day pilot course for just two staff members. The results were so promising that leadership approved a three-year agreement to expand the program across the entire agency.

How to Pilot Fast

Here’s the streamlined version:

  1. Start small. Pick one team or department where the training will have a noticeable impact.

  2. Keep it light. Think microlearning, a one-hour workshop, or even a facilitated team meeting with a training component.

  3. Measure something. Track one or two outcome indicators—engagement, confidence, behavior change, feedback ratings.

  4. Share the story. When you pitch the larger initiative, lead with a real story: “Here’s what happened when we ran this with the support team last month…”

Suddenly, your proposal isn’t just an idea—it’s a proven improvement.

Especially Helpful If You’re New

If you’re new to your organization, a pilot can be your secret weapon. You’re still learning the culture and building credibility. A lightweight prototype lets you earn trust, start conversations, and show results fast—all without needing immediate executive buy-in for a massive rollout.

The Takeaway

You don’t need perfection to get approval. You need proof. A well-executed pilot gives you that proof—without burning time or political capital.

Ready to Try a Pilot? Start Here.

  1. Find a friendly team. Choose a department with a known need and a manager who’s open to experimentation.

  2. Pick a slice. What’s one lesson, tool, or concept from your bigger idea that you can test in 30–60 minutes?

  3. Measure one thing. Ask participants one question before and after. Even a small shift can signal impact.

Want to Increase Your Chances Even More?

Download the LPC Winning Training Proposal Checklist—a one-page guide you can use to quickly evaluate your proposal (or pilot!) before you send it up the chain.

  • Covers the top elements executives look for

  • Based on research-backed insights

  • Works at any stage: idea, draft, or ready-to-send

Grab the checklist here → leadershipprogresscycle.com/winning-training-proposal-checklist.

(And if you want a second pair of eyes, reply to the download email—we write a lot of proposals and we’re always interested in sharing, gathering new insight, and building relationships.)

You've Reached ATD Member-only Content

Become an ATD member to continue

Already a member?Sign In


Copyright © 2025 ATD

ASTD changed its name to ATD to meet the growing needs of a dynamic, global profession.

Terms of UsePrivacy NoticeCookie Policy