ATD, association for talent development

ATD Blog

You Live and Lead in a World of Stories

By

Tue Jul 23 2013

You Live and Lead in a World of Stories
Loading...

Content

“If you are a leader, you are the narrator.” That’s something I frequently tell my clients, and it is true for you as well.

“If you are a leader, you are the narrator.” That’s something I frequently tell my clients, and it is true for you as well.

Content

Think about the movies you’ve seen with a narrator. You know what the narrator’s job is, right? The narrator is that disembodied voice who comments on the action and tells us, the audience, how to interpret and make sense of what we are seeing on screen.

Think about the movies you’ve seen with a narrator. You know what the narrator’s job is, right? The narrator is that disembodied voice who comments on the action and tells us, the audience, how to interpret and make sense of what we are seeing on screen. 

Content

You know: “And after that magical summer, nothing was ever the same again…”

You know: “And after that magical summer, nothing was ever the same again…”

Content

One of my favorite narrator moments comes in the cult movie “The Big Lebowski.” At one point during the movie’s many bizarre twists and turns, the narrator just gives up. “I’ve lost my train of thought here,” he says. It’s a hilarious moment in the movie, but in reality, a narrator who can’t draw meaning from the narrative isn’t much use to us.

One of my favorite narrator moments comes in the cult movie “The Big Lebowski.” At one point during the movie’s many bizarre twists and turns, the narrator just gives up. “I’ve lost my train of thought here,” he says. It’s a hilarious moment in the movie, but in reality, a narrator who can’t draw meaning from the narrative isn’t much use to us.

Content

The people in your team, your function, and your organization are living a story. It’s a dramatic journey of heroes, and it is unfolding right now. As a leader, you are the narrator, and your role is to comment on the story and help people make sense of it.

The people in your team, your function, and your organization are living a story. It’s a dramatic journey of heroes, and it is unfolding right now. As a leader, you are the narrator, and your role is to comment on the story and help people make sense of it.

Content

Step back for a moment and consider what kind of story are you and your colleagues living right now? Are you inhabiting a narrative of heroes against impossible odds, like Luke Skywalker approaching the Death Star for one last battle? Do you find yourselves in a quiet, content place where you resist a call to a bigger, more risky adventure, like Bilbo Baggins at home in his Hobbit hole in Bag End? Or, perhaps your team is in the cave, facing your darkest moment and your greatest trial—and not yet believing you have the inner resources to move forward.

Step back for a moment and consider what kind of story are you and your colleagues living right now? Are you inhabiting a narrative of heroes against impossible odds, like Luke Skywalker approaching the Death Star for one last battle? Do you find yourselves in a quiet, content place where you resist a call to a bigger, more risky adventure, like Bilbo Baggins at home in his Hobbit hole in Bag End? Or, perhaps your team is in the cave, facing your darkest moment and your greatest trial—and not yet believing you have the inner resources to move forward.

Content

Wherever you are, you and your people inhabit a dramatic story. And sometimes the greatest gift you can give to your team—in moments of defeat or triumph—is to remind them that we are the heroes of or own journey. And the story isn’t over yet.

Wherever you are, you and your people inhabit a dramatic story. And sometimes the greatest gift you can give to your team—in moments of defeat or triumph—is to remind them that we are the heroes of or own journey. And the story isn’t over yet.

Content

In this series of blogs, we are going to explore the idea that storytelling is one of your core competencies as a leader. We’ll discuss ways you can foster and exercise your own natural capacity for thinking in narrative.

In this series of blogs, we are going to explore the idea that storytelling is one of your core competencies as a leader. We’ll discuss ways you can foster and exercise your own natural capacity for thinking in narrative. 

Content

And we will look at many applications of the fast-growing body of knowledge that is organizational narrative, and consider how it can be exercised for the purposes of

And we will look at many applications of the fast-growing body of knowledge that is organizational narrative, and consider how it can be exercised for the purposes of

  • Content

    increasing engagement

    increasing engagement

  • Content

    building brand

    building brand

  • Content

    archiving knowledge

    archiving knowledge

  • Content

    speeding the change process

    speeding the change process

  • Content

    maintaining and evolving culture

    maintaining and evolving culture

  • Content

    bringing the organizational identity vividly to life.

    bringing the organizational identity vividly to life.

Content

Most of all, we will explore your role as chief meaning maker of your organization’s story. Next week we’ll pick up where we left off.

Most of all, we will explore your role as chief meaning maker of your organization’s story. Next week we’ll pick up where we left off.

Content

This is a fun topic... and it is one where you already have enormous capability! I hope you’ll share your ideas and questions. I hope you’ll join me for our next blog conversation together. And most importantly, I hope you’ll start noticing the many opportunities around you to start telling purposeful, strategic organizational stories.

This is a fun topic... and it is one where you already have enormous capability! I hope you’ll share your ideas and questions. I hope you’ll join me for our next blog conversation together.   And most importantly, I hope you’ll start noticing the many opportunities around you to start telling purposeful, strategic organizational stories.

You've Reached ATD Member-only Content

Become an ATD member to continue

Already a member?Sign In


Copyright © 2026 ATD

ASTD changed its name to ATD to meet the growing needs of a dynamic, global profession.

Terms of UsePrivacy NoticeCookie Policy