logo image

Newsletter Article

Member Benefit

An Interview with Sy Islam on Brand Validity in Learning

By

Wed Jun 05 2019

An Interview with Sy Islam on Brand Validity in Learning
Loading...

Most of us are familiar with the concept of content validity. We know that the content of our training should map to the learning goals we’re trying to achieve. In this interview, I talk with Sy Islam, an industrial-organizational psychologist who thinks we should also be paying attention to brand validity—the degree to which a program is aligned with an organization’s values.

You've Reached ATD Member-only Content

Become an ATD member to continue

Already a member?Sign In

Advertisement
Advertisement

Copyright © 2024 ATD

ASTD changed its name to ATD to meet the growing needs of a dynamic, global profession.

Terms of UsePrivacy NoticeCookie Policy