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Businesses That Are Making a Play: 10 Great Gamified Sites and Apps

Here are 10 websites and apps that feature smart—and successful—examples of gamification used by companies to attain customer loyalty. Organizations can apply some of these techniques to learning solutions to increase engagement and improve performance. 

By and

Fri Jun 14 2013


Just a few short years ago, business gamification was practically unheard of. Before 2010, barely anyone searched for the term on Google, and it’s still not in the dictionary. But that doesn’t mean you should say, “gamifi-what?” and move on with your life. The fact is, business gamification—or the use of gaming elements to drive, measure, and reward high-value behaviors by customers or employees—is becoming a go-to strategy for a rapidly growing number of companies. It’s here to stay, and it can help

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