Case Study: Enabling Strategy Deployment at Whirlpool Corporation

Whirlpool Corporation, the world's largest manufacturer of home appliances, launched a knowledge management system in 2000 that provides a gateway for its employees to innovate and become closer to its customers by leveraging knowledge globally. The system, which provides a set of e-tools and facilitates knowledge-sharing sessions, is a robust approach that equips employees with the information they need to deliver innovative customer solutions. Linking the knowledge management system to the company's global strategy makes it a powerful tool for employees and serves as the primary enabler for strategy execution.