Newsletter Article
Member Benefit
Published Mon Oct 24 2022
It’s difficult to get your arms around a problem if you never measure it. That’s why many companies rely on employee engagement surveys to gauge how fulfilled their employees are at work and where the company might be falling short. However, not all surveys are created equal—some are better than others and some unintentionally create more problems. Only 22 percent of companies report that their employee engagement surveys were helpful in improving their culture. To improve yours, start by leaving off questions you don’t have the power to fix. Asking if employees have friends at work or if they like their boss isn’t helpful because if the answer is negative, there isn’t much you can do to improve the situation. Focus instead on gathering actionable feedback and distinguishing between satisfaction and engagement. Satisfaction is a far weaker concept than engagement, which is what you’re aiming to measure. Once your results are in, don’t obsess over the lowest scorers. You need to be reaching the employees in the middle of the pack because they are the ones who could be pushed toward more engagement.
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