During turbulent times, everything speeds up. The pressures of shifting emotions, processes, and demands increase as more and more is expected from everyone. You are simultaneously juggling the daily needs of the business, caring for the wounded, and helping pick up the pieces. Because these difficult periods are stressful, leaders must rapidly and proactively convert emotions into actions. Leaders must concurrently take care of themselves and everyone else. This takes time, patience, empathy, a willingness to shift priorities, and communication - constant communication, even "overcommunication." The leaders who lead "out loud" - those who maintain transparency, approachability, and integrity - are the ones with whom people want to work, in good times and bad. And these are the leaders whom others seek to become.