Newsletter Article
Member Benefit
Pilot Testing a Survey Instrument
Designing a good survey instrument is essential to collecting useful data. Here’s a closer look at how an annual medical assistant conference pilot tested its survey prior to an ROI study conducted with a national medical assistant annual convention.
KM
SJ
KF
By
Tue Jan 14 2014

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Designing a good survey instrument is essential to collecting useful data. A pilot test of the survey will reveal whether the information collected can really be used to calculate return on investment (ROI).