A corporate crisis of any kind puts a strain on customer relationships. Customers' reactions range from providing a show of faith for the organization to having questions that need answering to deciding to end their relationship. Time is essential. Once a crisis strikes, innovative approaches are required given the increased complexity employees face along with the lack of time available to dedicate to formal learning. When these innovative approaches are implemented as part of a customer retention plan, they can significantly solidify credibility and relationships. Here's how you can help salvage customer relationships through real-time learning: