"And out of our years of experimenting and experience we learned one basic thing about bringing pleasure and knowledge to people of all ages and conditions, which goes to the very roots of public communication. That is this—the power of relating facts, as well as fables, in story form." -- Walt Disney    Certainly Walt Disney was the king of storytelling. As I discovered during my years working for the “Mouse,” every attraction at the Disney theme parks tells a story. Those stories are one of the main differentiators between Disney and every other theme park operator. Another king in an entirely different context also validated this truth.