It is often said that culture is at the heart of all successful teams. For instance, the culture of a sporting club is generally linked to its success on and off the field. On September 30, 2017, we experienced this firsthand when the Richmond Tigers were crowned 2017 world champions of the Australian Football League. More than 100,000 people spectated at the mecca of sport—the Melbourne Cricket Ground—and a few million more watched on TV, as culture once again prevailed.