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Press Release

Free Exhibitor Education Not to Be Missed

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Fri Mar 12 2010

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Tune in for the upcoming Best Practices for Achieving More Success webinar that will share a March 2010 survey of registered ASTD 2010 attendees revealing their buying habits at expositions. The webinar will be hosted by Mr. Scott Korzen, vice president training and development for Incomm Research & Incomm Sales Training. Through his research and training programs, Korzen has identified the best practices organizations use for exhibiting at trade shows.

As part of the webinar, he will also share ideas and strategies for setting goals and expectations from exhibiting. Extensive research indicates that the most successful exhibitors arrive with a pre-defined goal and mission. The success of your mission is dependent upon the team members and how they execute the game plan as well as their actions used when interacting with attendees. Whether you're a 10'x10' or 30'x30' exhibitor, the results could mean big business for you.

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Korzen will also share what field representatives have identified as the most important parts of a lead written in the trade show environment. Most attendees have a pre-defined expectation of their interaction with representatives when questioned about buying plans. Korzen will share quick success tips for creating that level of trust for capturing the needed information. 60% of a professional's skill depends on the ability to ask questions in a non-threatening manner. Apply these proven techniques and experience more results!

Also, as part of the March 2010 survey, attendees were asked to identify the best methods for following up on their requests as well as how soon they expect an exhibitor to provide the information requested. Tune in March 18 at 2:00 p.m. EDT to hear their expectations.

Register for this free exhibitor webinar today!

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