Press Release
Mon May 24 2010
The ASTD Handbook of Measuring and Evaluating Training, edited by Patti Phillips, has just released. This book serves as a comprehensive go-to reference and a roadmap to developing effective processes. Each chapter is written by an expert in the field, chosen for their experience and actual results in specific areas. From evaluation planning and data collection, to data analysis and measurement, you'll gain insights and practical advice from individuals who have applied their tools and methods in organizations worldwide. At the end of the book, a special section called "Voices" hosted by Rebecca Ray features summarized interviews with eight world-renowned gurus. These complete interviews are available as podcasts online! The first legend to speak of is Robert O. Brinkerhoff, EdD, professor emeritus at Western Michigan University and a senior consultant for the Advantage Performance Group. He is an internationally recognized expert in training evaluation and effectiveness and has been a consultant to dozens of major companies and organizations in the United States, South Africa, and Europe. Brinkerhoff is the inventor of the Success Case Evaluation Method, an innovative technique for evaluating learning programs that relies on qualitative feedback to help understand an organization's training effectiveness.
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