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Press Release

New Book from ASTD Debunks Training Fads, Moves Profession in New Direction

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Thu Apr 15 2010

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Workplace learning and development professionals are wasting their time and money focusing on fads and myths like learning styles and relying on course satisfaction surveys as evidence of training effectiveness, according to a new book from ASTD Press, Evidence-Based Training Methods: A Guide for Training Professionals.

Written by Dr. Ruth Colvin Clark, a renowned specialist in instructional design and workplace learning, Evidence-Based Training Methods helps learning practitioners professionalize their work by using research and evidence to validate their methods. Bridging the gap between instructional research and workplace practice, Colvin Clark tackles popular training myths and makes a strong business case for dropping fads that don't work and investing resources in proven methods.

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Over the last 20 years a growing body of research has proven what works and doesn't work when it comes to training and how learning occurs in the brain. This book summarizes the most up-to-date evidence available about critical decisions faced by today's training professionals. Evidence-Based Training Methods: A Guide for Training Professionals is written for instructors, training managers, and instructional designers and guides practitioners to incorporate evidence and learning psychology into program design, development, and delivery decisions.

Ruth Colvin Clark will be speaking on Sunday, May 16th at the ASTD 2010 International Conference & Exposition in Chicago, IL, where she will also have a book signing.

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